BETTERMENT
Latest filing: Mar 28, 2025 (60 days ago)
AUM
$56,368,684,129
23% change vs. 1 year ago
67% change vs. 3 years ago
212% change vs. 5 years ago
3202% change vs. 10 years ago
Employee Count
631
19% change vs. 1 year ago
59% change vs. 3 years ago
110% change vs. 5 years ago
642% change vs. 10 years ago
Main Office
NEW YORK, NY
450 WEST 33RD STREET, NEW YORK, NY, UNITED STATES, 10001
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $56.4 |
| Non-Discretionary | $0.0 |
| Total | $56.4 |
| Client | AUM |
|---|---|
| Retail | $52.2 |
| Pooled | $0.0 |
| Institutional | $4.1 |
| Total | $56.4 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 899,683 | $39.9 |
| Average Individual AUM | $44,394 | |
| HNW | 19,186 | $12.3 |
| Average HNW AUM | $640,478 | |
| Retail Total | 918,869 | $52.2 |
| Average Retail AUM | $56,840 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| MTG, LLC | NEW YORK-NY-USA | $45.9 |
| GEMINI TRUST COMPANY LLC | NEW YORK-NY-USA | $0.0 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $56.4 |
| Retail SMA AUM | $52.2 |
| Institutional SMA AUM | $4.1 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 0% | $0.0 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 0% | $0.0 |
| Municipal | 0% | $0.0 |
| Sovereign | 0% | $0.0 |
| IG Credit | 0% | $0.0 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 78% | $44.0 |
| Other Pools | 0% | $0.0 |
| Cash | 22% | $12.4 |
| Other | 0% | $0.0 |
| Total | 100% | $56.4 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Affiliates
| Affiliates | AUM | Business Types | CRD Number |
|---|---|---|---|
| MTG, LLC | $0.0 | broker-dealer | 47788 |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Control Persons
Representatives
21 active representatives found, showing 20 random
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| RACHEL HARTENDORP | NEW YORK | NY | S65|2022-11-14 | ||||||
| YOSEF GHEBRAY | NEW YORK | NY | S66|2015-07-06 | CERTIFIED FINANCIAL PLANNER | |||||
| ANDREW NOTTINGHAM | NEW YORK | NY | S65|2021-03-18 | ||||||
| CONNER THOMPSON | NEW YORK | NY | S65|2024-01-06 | ||||||
| TYLER MOORE | NEW YORK | NY | S65|2022-10-01 | ||||||
| ALEC PUPO | NEW YORK | NY | S63|2018-11-13|S66|2020-07-08 | ||||||
| DYLAN SCHWABER | NEW YORK | NY | S66|2017-10-17 | ||||||
| NICHOLAS HOLEMAN | NEW YORK | NY | S66|2014-08-15 | CERTIFIED FINANCIAL PLANNER | |||||
| MARIO NAJERA | NEW YORK | NY | S65|2018-12-07 | CERTIFIED FINANCIAL PLANNER|CHARTERED FINANCIAL CONSULTANT | |||||
| JONATHAN WITTIG | NEW YORK | NY | S66|2016-07-01 | ||||||
| NORMAN PERKINS | NEW YORK | NY | S63|2020-02-14|S65|2022-01-07 | CERTIFIED FINANCIAL PLANNER | |||||
| SARA KALSMAN | NEW YORK | NY | S65|2015-02-21 | CERTIFIED FINANCIAL PLANNER | |||||
| ANNE BLACKWELL | NEW YORK | NY | S66|2014-12-08 | CERTIFIED FINANCIAL PLANNER | |||||
| KYLE MCBRIEN | NEW YORK | NY | S65|2018-04-17 | CERTIFIED FINANCIAL PLANNER | |||||
| ERICA GRUNDZA | NEW YORK | NY | S66|2018-08-27 | CERTIFIED FINANCIAL PLANNER | |||||
| MINDY YU | NEW YORK | NY | S66|2014-03-24|S65|2019-04-22 | ||||||
| CHRISTINE CELAYA | NEW YORK | NY | S66|2011-08-26 | CERTIFIED FINANCIAL PLANNER | |||||
| HANNAH KAUFMAN | NEW YORK | NY | CERTIFIED FINANCIAL PLANNER | ||||||
| ROBERT GLOTFELTY | NEW YORK | NY | S65|2018-11-02 | ||||||
| ANDREW WESTLIN | NEW YORK | NY | S63|2015-09-10|S66|2016-09-01 | CERTIFIED FINANCIAL PLANNER | |||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-05-02 | $56.4 | $0.0 | 0% | 631 | 0 | 0% |
| 2025-04-21 | $56.4 | $0.0 | 0% | 631 | 0 | 0% |
| 2024-04-02 | $45.9 | $10.4 | 23% | 532 | 99 | 19% |
| 2023-04-04 | $34.3 | $22.0 | 64% | 449 | 182 | 41% |
| 2022-04-01 | $33.8 | $22.5 | 67% | 397 | 234 | 59% |
| 2021-04-05 | $28.3 | $28.1 | 99% | 325 | 306 | 94% |
| 2020-04-01 | $18.1 | $38.3 | 212% | 300 | 331 | 110% |
| 2019-04-01 | $16.4 | $40.0 | 244% | 245 | 386 | 158% |
| 2018-04-02 | $13.5 | $42.9 | 319% | 216 | 415 | 192% |
| 2017-04-01 | $8.0 | $48.4 | 604% | 219 | 412 | 188% |
| 2016-04-01 | $4.0 | $52.3 | 1296% | 136 | 495 | 364% |
| 2015-04-01 | $1.7 | $54.7 | 3202% | 85 | 546 | 642% |
| 2014-04-01 | $0.5 | $55.9 | 12281% | 45 | 586 | 1302% |
| 2013-04-01 | $0.0 | $56.3 | 156364% | 13 | 618 | 4754% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| NY, AK-03/31/2011, AL-02/18/2011, AR-02/18/2011, AZ-05/28/2010, CA-05/10/2010, CO-05/28/2010, CT-08/17/2010, DC-06/02/2010, DE-07/14/2011, FL-05/11/2010, GA-08/17/2010, HI-02/18/2011, IA-06/03/2010, ID-02/18/2011, IL-05/28/2010, IN-05/28/2010, KS-02/18/2011, KY-02/18/2011, LA-02/18/2011, MA-05/10/2010, MD-05/28/2010, ME-03/31/2011, MI-06/02/2010, MN-10/04/2010, MO-08/17/2010, MS-03/31/2011, MT-10/04/2010, NC-05/28/2010, ND-07/14/2011, NE-02/18/2011, NH-02/18/2011, NJ-06/29/2010, NM-02/18/2011, NV-02/18/2011, NY-05/10/2010, OH-05/28/2010, OK-10/04/2010, OR-05/28/2010, PA-05/10/2010, PR-03/26/2015, RI-03/31/2011, SC-02/18/2011, SD-07/15/2011, TN-02/18/2011, TX-05/10/2010, UT-06/02/2010, VA-06/02/2010, VI-01/18/2018, VT-03/31/2011, WA-06/02/2010, WI-06/02/2010, WV-03/31/2011, WY-03/28/2018 |
| ADVISER ACTIVITIES |
|
FINANCIAL PLANNING PORTFOLIO MANAGEMENT PENSION CONSULTING EDUCATIONAL WORKSHOPS |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV