FALCON WEALTH PLANNING, INC.
Latest filing: May 06, 2025 (51 days ago)
AUM
$1,159,538,045
40% change vs. 1 year ago
154% change vs. 3 years ago
472% change vs. 5 years ago
0% change vs. 10 years ago
Employee Count
40
43% change vs. 1 year ago
82% change vs. 3 years ago
208% change vs. 5 years ago
0% change vs. 10 years ago
Main Office
ONTARIO, CA
3400 INLAND EMPIRE BLVD., ONTARIO, CA, UNITED STATES, 91764
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $1.1 |
| Non-Discretionary | $0.0 |
| Total | $1.2 |
| Client | AUM |
|---|---|
| Retail | $1.2 |
| Pooled | $0.0 |
| Institutional | $0.0 |
| Total | $1.2 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 996 | $0.4 |
| Average Individual AUM | $360,161 | |
| HNW | 332 | $0.8 |
| Average HNW AUM | $2,394,266 | |
| Retail Total | 1,328 | $1.2 |
| Average Retail AUM | $868,687 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| CHARLES SCHWAB & CO., INC. | WESTLAKE-TX-USA | $0.0 |
| FIDELITY BROKERAGE SERVICES LLC | SMITHFIELD-RI-USA | $0.0 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $1.2 |
| Retail SMA AUM | $1.2 |
| Institutional SMA AUM | $0.0 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 17% | $0.2 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 0% | $0.0 |
| Municipal | 1% | $0.0 |
| Sovereign | 0% | $0.0 |
| IG Credit | 0% | $0.0 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 77% | $0.9 |
| Other Pools | 2% | $0.0 |
| Cash | 3% | $0.0 |
| Other | 0% | $0.0 |
| Total | 100% | $1.2 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Affiliates
| Affiliates | AUM | Business Types | CRD Number |
|---|---|---|---|
| FALCON WEALTH TAX SERVICES | $0.0 | accountancy | - |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Control Persons
Representatives
19 active representatives found
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| MIN SONG | ONTARIO | CA | S66|2007-05-17 | CERTIFIED FINANCIAL PLANNER | |||||
| MATTHEW SHAHIN | ONTARIO | CA | S63|2014-10-16|S65|2018-05-04 | CERTIFIED FINANCIAL PLANNER | |||||
| CHRISTOPHER CARREON | ONTARIO | CA | S66|2016-02-05 | ||||||
| ZACKARY ROYCE | ONTARIO | CA | S65|2018-12-27 | CERTIFIED FINANCIAL PLANNER | |||||
| RYAN PERRY | ONTARIO | CA | S63|2000-08-09|S66|2011-08-16 | CERTIFIED FINANCIAL PLANNER | |||||
| JAMIL ABDULLAH | ONTARIO | CA | S63|2012-08-20 | CERTIFIED FINANCIAL PLANNER|CHARTERED FINANCIAL ANALYST | |||||
| MICHAEL JENSEN | ONTARIO | CA | S66|2012-09-27 | CERTIFIED FINANCIAL PLANNER | |||||
| KEVIN MAYO | ONTARIO | CA | S63|1998-01-26|S66|2003-07-22 | CERTIFIED FINANCIAL PLANNER | |||||
| KENDELL FRYE | ONTARIO | CA | CERTIFIED FINANCIAL PLANNER | ||||||
| QUINN CARRANZA | ONTARIO | CA | CERTIFIED FINANCIAL PLANNER | ||||||
| GABRIEL SHAHIN | ONTARIO | CA | S66|2009-11-25 | CERTIFIED FINANCIAL PLANNER | |||||
| RICKY PEREZ | ONTARIO | CA | S65|2022-05-20 | ||||||
| NICOLE AMORE | ONTARIO | CA | S66|2016-08-23 | CERTIFIED FINANCIAL PLANNER | |||||
| ELLEN BRASEE | ONTARIO | CA | S66|1998-08-27 | CERTIFIED FINANCIAL PLANNER | |||||
| WENDY DUDLEY | ONTARIO | CA | CHARTERED FINANCIAL CONSULTANT | ||||||
| MARC MELENDEZ | ONTARIO | CA | CERTIFIED FINANCIAL PLANNER | ||||||
| RONALD GUAY | ONTARIO | CA | S65|2017-02-08 | CERTIFIED FINANCIAL PLANNER | |||||
| PIETRO LOMBARDI | ONTARIO | CA | S66|2003-04-29 | CERTIFIED FINANCIAL PLANNER | |||||
| RAY BARTOLOME | ONTARIO | CA | S63|2001-01-22|S66|2016-11-22 | ||||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-06-02 | $1.2 | $0.0 | 0% | 40 | 0 | 0% |
| 2025-04-21 | $1.2 | $0.0 | 0% | 40 | 0 | 0% |
| 2024-04-02 | $0.8 | $0.3 | 40% | 28 | 12 | 43% |
| 2023-04-04 | $0.6 | $0.6 | 104% | 27 | 13 | 48% |
| 2022-04-01 | $0.5 | $0.7 | 154% | 22 | 18 | 82% |
| 2021-04-05 | $0.3 | $0.9 | 301% | 15 | 25 | 167% |
| 2020-04-01 | $0.2 | $1.0 | 472% | 13 | 27 | 208% |
| 2019-04-01 | $0.1 | $1.0 | 697% | 10 | 30 | 300% |
| 2018-04-02 | $0.1 | $1.0 | 778% | 9 | 31 | 344% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| CA, AZ-01/07/2021, CA-03/19/2018, CO-04/21/2022, CT-09/11/2023, FL-08/15/2022, IL-09/02/2022, IN-08/15/2022, LA-01/24/2024, MA-09/11/2023, MD-09/11/2023, MI-09/11/2023, MN-09/11/2023, MO-09/11/2023, NC-02/05/2024, NH-01/07/2021, NJ-09/11/2023, NM-09/11/2023, NV-01/07/2021, NY-09/11/2023, OK-09/11/2023, OR-07/10/2023, PA-08/16/2022, SC-09/11/2023, TN-09/11/2023, TX-03/19/2018, VA-09/11/2023, WA-07/03/2023, WI-07/10/2023, WV-09/11/2023 |
| ADVISER ACTIVITIES |
|
FINANCIAL PLANNING PORTFOLIO MANAGEMENT MANAGER SELECTION |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV