GENEVA CAPITAL MANAGEMENT LLC
Latest filing: Mar 27, 2025 (90 days ago)
AUM
$6,198,316,121
6% change vs. 1 year ago
-11% change vs. 3 years ago
18% change vs. 5 years ago
27% change vs. 10 years ago
Employee Count
21
0% change vs. 1 year ago
0% change vs. 3 years ago
11% change vs. 5 years ago
-28% change vs. 10 years ago
Main Office
MILWAUKEE, WI
411 E. WISCONSIN AVE., MILWAUKEE, WI, UNITED STATES, 53202-4461
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $6.2 |
| Non-Discretionary | $0.0 |
| Total | $6.2 |
| Client | AUM |
|---|---|
| Retail | $0.5 |
| Pooled | $2.3 |
| Institutional | $3.4 |
| Total | $6.2 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 58 | $0.0 |
| Average Individual AUM | $558,130 | |
| HNW | 104 | $0.5 |
| Average HNW AUM | $4,536,389 | |
| Retail Total | 162 | $0.5 |
| Average Retail AUM | $3,112,074 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| MORGAN STANLEY SMITH BARNEY LLC | PURCHASE-NY-USA | $1.1 |
| J.P. MORGAN SECURITIES LLC | NEW YORK-NY-USA | $0.6 |
| NORTHERN TRUST SECURITIES, INC. | CHICAGO-IL-USA | $0.5 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $3.9 |
| Retail SMA AUM | $0.5 |
| Institutional SMA AUM | $3.4 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 95% | $3.7 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 0% | $0.0 |
| Municipal | 0% | $0.0 |
| Sovereign | 0% | $0.0 |
| IG Credit | 1% | $0.0 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 0% | $0.0 |
| Other Pools | 0% | $0.0 |
| Cash | 4% | $0.2 |
| Other | 0% | $0.0 |
| Total | 100% | $3.9 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Control Persons
12 active
| Name | Title |
|---|---|
| PRIEBE, WILLIAM, S | MANAGING PRINCIPAL, MANAGER |
| ELLENBERG, KATRINA, MARIE | PRINCIPAL AND HEAD OF OPERATIONS |
| SHENKENBERG, STEPHEN, JAMES | PRINCIPAL, GENERAL COUNSEL, CHIEF COMPLIANCE OFFICER & SECRETARY |
| MUNOZ QUIROGA, JOSE, MANUEL | MANAGING PRINCIPAL, MANAGER |
| PISTORIO, MATTHEW, PAUL | PRINCIPAL AND CLIENT PORTFOLIO MANAGER |
ADVDB.CO • SOURCE: SEC
Representatives
4 active representatives found
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| WILLIAM PRIEBE | MILWAUKEE | WI | S65|2004-09-23 | ||||||
| JOSE MUNOZ QUIROGA | MILWAUKEE | WI | CHARTERED FINANCIAL ANALYST | ||||||
| WILLIAM PRIEBE | MILWAUKEE | WI | CHARTERED FINANCIAL ANALYST | ||||||
| MATTHEW PISTORIO | MILWAUKEE | WI | S66|2006-10-09 | ||||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-05-02 | $6.2 | $0.0 | 0% | 21 | 0 | 0% |
| 2025-04-21 | $6.2 | $0.0 | 0% | 21 | 0 | 0% |
| 2024-04-02 | $5.8 | $0.4 | 6% | 21 | 0 | 0% |
| 2023-04-04 | $5.0 | $1.2 | 23% | 20 | 1 | 5% |
| 2022-04-01 | $7.0 | -$0.8 | -11% | 21 | 0 | 0% |
| 2021-04-05 | $6.7 | -$0.5 | -7% | 21 | 0 | 0% |
| 2020-04-01 | $5.3 | $0.9 | 18% | 19 | 2 | 11% |
| 2019-04-01 | $4.6 | $1.6 | 35% | 20 | 1 | 5% |
| 2018-04-02 | $5.2 | $1.0 | 19% | 24 | -3 | -12% |
| 2017-04-01 | $5.3 | $0.9 | 16% | 27 | -6 | -22% |
| 2016-04-01 | $4.7 | $1.5 | 32% | 26 | -5 | -19% |
| 2015-04-01 | $4.9 | $1.3 | 27% | 29 | -8 | -28% |
| 2014-04-01 | $6.7 | -$0.5 | -7% | 24 | -3 | -12% |
| 2013-04-01 | $3.8 | $2.4 | 64% | 23 | -2 | -9% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| WI, AK-10/08/2015, AL-03/22/2011, AR-10/08/2015, AZ-01/05/2005, CA-10/20/2004, CO-04/16/2014, CT-07/17/2006, DC-10/08/2015, DE-08/02/2011, FL-10/07/2002, GA-11/07/2008, HI-10/08/2015, IA-10/08/2015, ID-10/08/2015, IL-12/19/1986, IN-11/24/2010, KS-03/22/2011, KY-10/08/2015, LA-06/18/2008, MA-06/18/2008, MD-10/05/2005, ME-10/08/2015, MI-02/15/2005, MN-06/21/2005, MO-07/24/2008, MS-10/08/2015, MT-10/08/2015, NC-06/18/2008, ND-10/08/2015, NE-02/12/2008, NH-11/08/2006, NJ-07/17/2008, NM-10/02/2009, NV-03/22/2011, NY-06/06/2005, OH-10/05/2005, OK-02/11/2015, OR-08/06/2012, PA-07/17/2006, PR-10/08/2015, RI-10/08/2015, SC-10/09/2006, SD-10/08/2015, TN-11/10/2008, TX-06/18/2008, UT-10/08/2015, VA-10/10/2005, VI-10/08/2015, VT-10/08/2015, WA-11/24/2010, WI-12/09/1986, WV-10/08/2015, WY-03/28/2018 |
| ADVISER ACTIVITIES |
|
PORTFOLIO MANAGEMENT PORTFOLIO MANAGEMENT (RIC) PORTFOLIO MANAGEMENT (POOLS) PORTFOLIO MANAGEMENT (SMB) |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV