HERITAGE FINANCIAL PLANNING
Latest filing: Feb 11, 2025 (160 days ago)
AUM
$315,102,472
12% change vs. 1 year ago
20% change vs. 3 years ago
68% change vs. 5 years ago
156% change vs. 10 years ago
Employee Count
5
-29% change vs. 1 year ago
25% change vs. 3 years ago
67% change vs. 5 years ago
0% change vs. 10 years ago
Main Office
DALLAS, TX
10440 N. CENTRAL EXPRESSWAY, DALLAS, TX, UNITED STATES, 75231
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $0.3 |
| Non-Discretionary | $0.0 |
| Total | $0.3 |
| Client | AUM |
|---|---|
| Retail | $0.3 |
| Pooled | $0.0 |
| Institutional | $0.0 |
| Total | $0.3 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 83 | $0.1 |
| Average Individual AUM | $607,116 | |
| HNW | 83 | $0.3 |
| Average HNW AUM | $3,189,300 | |
| Retail Total | 166 | $0.3 |
| Average Retail AUM | $1,898,208 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| CHARLES SCHWAB & CO., INC. | SAN FRANCISCO-CA-USA | $0.3 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $0.3 |
| Retail SMA AUM | $0.3 |
| Institutional SMA AUM | $0.0 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 93% | $0.3 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 1% | $0.0 |
| Municipal | 1% | $0.0 |
| Sovereign | 0% | $0.0 |
| IG Credit | 0% | $0.0 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 0% | $0.0 |
| Other Pools | 0% | $0.0 |
| Cash | 5% | $0.0 |
| Other | 0% | $0.0 |
| Total | 100% | $0.3 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Affiliates
| Affiliates | AUM | Business Types | CRD Number |
|---|---|---|---|
| WEALTH ADVISORS TRUST COMPANY | $0.0 | trust company | - |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Control Persons
Representatives
5 active representatives found
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| CHAD SMITH | DALLAS | TX | S63|1996-06-10|S65|1997-08-19 | CERTIFIED FINANCIAL PLANNER|CHARTERED FINANCIAL CONSULTANT | |||||
| STEVEN BLANKENSHIP | DALLAS | TX | S63|2002-12-05 | CERTIFIED FINANCIAL PLANNER | |||||
| CHRISTINA WINN-MERIAM | DALLAS | TX | S65|2022-07-21 | ||||||
| ALLISON GEIGER | DALLAS | TX | S65|2006-06-02 | CERTIFIED FINANCIAL PLANNER | |||||
| MARY CHASTAIN | DALLAS | TX | S65|2020-11-10 | ||||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-06-02 | $0.3 | $0.0 | 0% | 5 | 0 | 0% |
| 2025-04-21 | $0.3 | $0.0 | 0% | 5 | 0 | 0% |
| 2024-04-02 | $0.3 | $0.0 | 12% | 7 | -2 | -29% |
| 2023-04-04 | $0.2 | $0.1 | 32% | 5 | 0 | 0% |
| 2022-04-01 | $0.3 | $0.1 | 20% | 4 | 1 | 25% |
| 2021-04-05 | $0.2 | $0.1 | 45% | 4 | 1 | 25% |
| 2020-04-01 | $0.2 | $0.1 | 68% | 3 | 2 | 67% |
| 2019-04-01 | $0.2 | $0.2 | 100% | 2 | 3 | 150% |
| 2018-04-02 | $0.2 | $0.1 | 68% | 3 | 2 | 67% |
| 2017-04-01 | $0.2 | $0.2 | 100% | 4 | 1 | 25% |
| 2016-04-01 | $0.1 | $0.2 | 142% | 5 | 0 | 0% |
| 2015-04-01 | $0.1 | $0.2 | 156% | 5 | 0 | 0% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| TX, GA-09/06/2017, LA-06/01/2021, TN-01/08/2020, TX-10/03/2014 |
| ADVISER ACTIVITIES |
|
FINANCIAL PLANNING PORTFOLIO MANAGEMENT PORTFOLIO MANAGEMENT (SMB) EDUCATIONAL WORKSHOPS |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV