HIGHLAND FINANCIAL ADVISORS, LLC
Latest filing: Mar 06, 2025 (120 days ago)
AUM
$503,795,315
17% change vs. 1 year ago
33% change vs. 3 years ago
110% change vs. 5 years ago
186% change vs. 10 years ago
Employee Count
12
0% change vs. 1 year ago
71% change vs. 3 years ago
71% change vs. 5 years ago
100% change vs. 10 years ago
Main Office
WAYNE, NJ
1680 ROUTE 23, WAYNE, NJ, UNITED STATES, 7470
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $0.5 |
| Non-Discretionary | $0.0 |
| Total | $0.5 |
| Client | AUM |
|---|---|
| Retail | $0.5 |
| Pooled | $0.0 |
| Institutional | $0.0 |
| Total | $0.5 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 166 | $0.0 |
| Average Individual AUM | $294,272 | |
| HNW | 126 | $0.4 |
| Average HNW AUM | $3,225,488 | |
| Retail Total | 292 | $0.5 |
| Average Retail AUM | $1,559,112 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| CHARLES SCHWAB & CO., INC. | WESTLAKE-TX-USA | $0.4 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $0.5 |
| Retail SMA AUM | $0.5 |
| Institutional SMA AUM | $0.0 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 0% | $0.0 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 0% | $0.0 |
| Municipal | 0% | $0.0 |
| Sovereign | 0% | $0.0 |
| IG Credit | 0% | $0.0 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 80% | $0.4 |
| Other Pools | 10% | $0.1 |
| Cash | 10% | $0.1 |
| Other | 0% | $0.0 |
| Total | 100% | $0.5 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Control Persons
Representatives
5 active representatives found
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| JOSEPH GOLDY | WAYNE | NJ | S66|2005-05-27 | CERTIFIED FINANCIAL PLANNER | |||||
| ANNAMARIE MOCK | WAYNE | NJ | CERTIFIED FINANCIAL PLANNER | ||||||
| GARY HIRSH | WAYNE | NJ | S63|1993-01-27 | CERTIFIED FINANCIAL PLANNER | |||||
| REED FRAASA | WAYNE | NJ | S63|1990-06-06 | CERTIFIED FINANCIAL PLANNER | |||||
| EDWARD LEACH | WAYNE | NJ | CERTIFIED FINANCIAL PLANNER | ||||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-06-02 | $0.5 | $0.0 | 0% | 12 | 0 | 0% |
| 2025-04-21 | $0.5 | $0.0 | 0% | 12 | 0 | 0% |
| 2024-04-02 | $0.4 | $0.1 | 17% | 12 | 0 | 0% |
| 2023-04-04 | $0.3 | $0.2 | 51% | 11 | 1 | 9% |
| 2022-04-01 | $0.4 | $0.1 | 33% | 7 | 5 | 71% |
| 2021-04-05 | $0.4 | $0.1 | 39% | 7 | 5 | 71% |
| 2020-04-01 | $0.2 | $0.3 | 110% | 7 | 5 | 71% |
| 2019-04-01 | $0.2 | $0.3 | 156% | 7 | 5 | 71% |
| 2018-04-02 | $0.2 | $0.3 | 136% | 7 | 5 | 71% |
| 2017-04-01 | $0.2 | $0.3 | 165% | 6 | 6 | 100% |
| 2016-04-01 | $0.2 | $0.3 | 147% | 7 | 5 | 71% |
| 2015-04-01 | $0.2 | $0.3 | 186% | 6 | 6 | 100% |
| 2014-04-01 | $0.2 | $0.3 | 186% | 6 | 6 | 100% |
| 2013-04-01 | $0.2 | $0.3 | 219% | 6 | 6 | 100% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| NJ, CA-03/04/2024, FL-11/15/2007, MA-03/22/2017, NJ-06/07/2005, NY-06/23/2005, PA-03/06/2025, TX-03/22/2017 |
| ADVISER ACTIVITIES |
|
FINANCIAL PLANNING PORTFOLIO MANAGEMENT PORTFOLIO MANAGEMENT (SMB) PENSION CONSULTING MANAGER SELECTION EDUCATIONAL WORKSHOPS |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV