HOWE AND RUSLING, INC.
Latest filing: May 07, 2025 (180 days ago)
AUM
$2,026,253,586
21% change vs. 1 year ago
38% change vs. 3 years ago
51% change vs. 5 years ago
149% change vs. 10 years ago
Employee Count
24
4% change vs. 1 year ago
14% change vs. 3 years ago
33% change vs. 5 years ago
50% change vs. 10 years ago
Main Office
ROCHESTER, NY
165 CULVER RD, ROCHESTER, NY, UNITED STATES, 14620
Client AUM
| Discretion | AUM |
|---|---|
| Discretionary | $2.0 |
| Non-Discretionary | $0.1 |
| Total | $2.0 |
| Client | AUM |
|---|---|
| Retail | $1.8 |
| Pooled | $0.0 |
| Institutional | $0.2 |
| Total | $2.0 |
| Retail | Accounts | AUM |
|---|---|---|
| Individual | 693 | $0.4 |
| Average Individual AUM | $507,632 | |
| HNW | 510 | $1.5 |
| Average HNW AUM | $2,934,201 | |
| Retail Total | 1,203 | $1.8 |
| Average Retail AUM | $1,536,352 |
ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV
SMA Custodians
| Custodian | Location | AUM |
|---|---|---|
| CHARLES SCHWAB & CO., INC. | ORLANDO-FL-USA | $0.8 |
| NATIONAL FINANCIAL SERVICES LLC | SMITHFIELD-RI-USA | $0.7 |
ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV
Separately Managed Assets
| Breakdown | AUM |
|---|---|
| Total SMA AUM | $2.0 |
| Retail SMA AUM | $1.8 |
| Institutional SMA AUM | $0.2 |
| Asset Class | % | AUM |
|---|---|---|
| Equity Exch | 62% | $1.3 |
| Equity Non-Exch | 0% | $0.0 |
| Govt Agency | 8% | $0.2 |
| Municipal | 8% | $0.2 |
| Sovereign | 0% | $0.0 |
| IG Credit | 16% | $0.3 |
| HY Credit | 0% | $0.0 |
| Derivatives | 0% | $0.0 |
| Investment Companies | 0% | $0.0 |
| Other Pools | 0% | $0.0 |
| Cash | 6% | $0.1 |
| Other | 0% | $0.0 |
| Total | 100% | $2.0 |
ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV
Affiliates
| Affiliates | AUM | Business Types | CRD Number |
|---|---|---|---|
| ANDREA M. GRAY | $0.0 | law firm | - |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Control Persons
5 active
| Name | Title |
|---|---|
| CAIRNS, CRAIG, DOUGLAS | PRESIDENT, CEO |
| RYAN, CASEY, D. | VICE PRESIDENT |
| SISSON, MARY, LISA | VICE PRESIDENT |
| LAMBERT, EMILY, THERESE | CHIEF COMPLIANCE OFFICER, VP OPERATIONS |
| LESTER, BRIAN, WILLIAM | CHIEF INVESTMENT OFFICER |
ADVDB.CO • SOURCE: SEC
Representatives
10 active representatives found
| Name | City | State | Exams | Designations | |||||
|---|---|---|---|---|---|---|---|---|---|
| CASEY RYAN | ROCHESTER | NY | S63|1994-03-18 | ||||||
| GREGORY FARRELL | ROCHESTER | NY | S66|2005-04-29 | ||||||
| MICHAEL CARRICO | ROCHESTER | NY | S63|2016-04-28|S66|2017-11-20 | CERTIFIED FINANCIAL PLANNER | |||||
| ELIZABETH PERRY | ROCHESTER | NY | CERTIFIED FINANCIAL PLANNER | ||||||
| MARY PAOLETTI | ROCHESTER | NY | CERTIFIED FINANCIAL PLANNER | ||||||
| SARAH SWAN | ROCHESTER | NY | S65|2021-06-10 | ||||||
| DYLAN POTTER | ROCHESTER | NY | CERTIFIED FINANCIAL PLANNER | ||||||
| ERIC UDVARI | ROCHESTER | NY | S66|2015-06-18 | CERTIFIED FINANCIAL PLANNER | |||||
| CRAIG CAIRNS | ROCHESTER | NY | S63|1997-01-06|S65|1997-09-23 | ||||||
| RYAN TOMKO | ROCHESTER | NY | S63|2011-06-28 | CERTIFIED FINANCIAL PLANNER | |||||
ADVDB.CO • SOURCE: SEC
History
| Date | AUM | AUM ∆ | AUM % ∆ | Empl | Empl ∆ | Empl % ∆ |
|---|---|---|---|---|---|---|
| 2025-08-01 | $2.0 | $0.0 | 0% | 24 | 0 | 0% |
| 2025-04-21 | $2.0 | $0.0 | 0% | 24 | 0 | 0% |
| 2024-04-02 | $1.7 | $0.4 | 21% | 23 | 1 | 4% |
| 2023-04-04 | $1.5 | $0.6 | 39% | 24 | 0 | 0% |
| 2022-04-01 | $1.5 | $0.6 | 38% | 21 | 3 | 14% |
| 2021-04-05 | $1.4 | $0.6 | 46% | 18 | 6 | 33% |
| 2020-04-01 | $1.3 | $0.7 | 51% | 18 | 6 | 33% |
| 2019-04-01 | $1.2 | $0.8 | 72% | 19 | 5 | 26% |
| 2018-04-02 | $1.1 | $0.9 | 77% | 18 | 6 | 33% |
| 2017-04-01 | $0.9 | $1.1 | 114% | 16 | 8 | 50% |
| 2016-04-01 | $0.9 | $1.2 | 133% | 16 | 8 | 50% |
| 2015-04-01 | $0.8 | $1.2 | 149% | 16 | 8 | 50% |
| 2014-04-01 | $0.8 | $1.2 | 154% | 16 | 8 | 50% |
| 2013-04-01 | $0.7 | $1.3 | 183% | 15 | 9 | 60% |
ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV
Other
| STATE REGISTRATIONS |
| NY, AZ-08/01/1994, CA-06/09/1992, CO-06/16/2008, CT-07/07/1997, FL-09/12/1988, GA-11/20/2018, HI-04/29/2024, ID-09/27/2021, IL-11/20/2015, KY-03/31/2006, LA-11/20/2018, MA-04/15/1994, MD-03/19/2018, ME-03/31/2006, MI-02/10/2016, NC-12/05/2000, NH-10/23/2000, NJ-05/16/1996, NY-01/17/1992, OH-03/23/2015, PA-03/05/1993, SC-03/23/2015, TN-01/01/1998, TX-02/14/1996, VA-02/14/1996, VT-04/19/1996, WA-10/12/1998 |
| ADVISER ACTIVITIES |
|
FINANCIAL PLANNING PORTFOLIO MANAGEMENT PORTFOLIO MANAGEMENT (SMB) MANAGER SELECTION NEWSLETTERS |
| OTHER ACTIVITIES |
ADVDB.CO • SOURCE: SEC FORM ADV