SEQUOIA FINANCIAL GROUP, L.L.C.

Latest filing: Apr 17, 2025 (64 days ago)

View on IAPD

Adviser Website

Adviser

AUM

$23,033,619,111

29% change vs. 1 year ago

128% change vs. 3 years ago

399% change vs. 5 years ago

1848% change vs. 10 years ago

Employee Count

296

18% change vs. 1 year ago

77% change vs. 3 years ago

233% change vs. 5 years ago

640% change vs. 10 years ago

Main Office

AKRON, OH

3500 EMBASSY PARKWAY, AKRON, OH, UNITED STATES, 44333

Client AUM

Discretion	AUM
Discretionary	$21.5
Non-Discretionary	$1.5
Total	$23.0

Client	AUM
Retail	$20.9
Pooled	$1.5
Institutional	$0.6
Total	$23.0

Retail	Accounts	AUM
Individual	5,292	$3.6
Average Individual AUM		$674,914
HNW	3,372	$17.3
Average HNW AUM		$5,143,221
Retail Total	8,664	$20.9
Average Retail AUM		$2,413,964

ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV

SMA Custodians

Custodian	Location	AUM
CHARLES SCHWAB & CO., INC.	SAN FRANCISCO-CA-USA	$6.9
NATIONAL FINANCIAL SERVICES LLC	BOSTON-MA-USA	$3.4

ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV

Separately Managed Assets

Breakdown	AUM
Total SMA AUM	$21.6
Retail SMA AUM	$20.9
Institutional SMA AUM	$0.6

Asset Class	%	AUM
Equity Exch	35%	$7.5
Equity Non-Exch	11%	$2.4
Govt Agency	2%	$0.4
Municipal	4%	$0.9
Sovereign	0%	$0.0
IG Credit	2%	$0.4
HY Credit	0%	$0.0
Derivatives	0%	$0.0
Investment Companies	40%	$8.6
Other Pools	0%	$0.0
Cash	6%	$1.3
Other	0%	$0.0
Total	100%	$21.6

ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV

Affiliates

Affiliates	AUM	Business Types	CRD Number
LONG ROAD RISK MANAGEMENT SERVICES, LLC	$0.0		-
SEQUOIA FINANCIAL INSURANCE AGENCY, LLC	$0.0		-

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Control Persons

17 active

Name	Title
HAUGHT, THOMAS, ARTHUR IAPD Broker	PRES, CEO, TRUSTEE
KNOTEK, GERALD, PAUL IAPD Broker	EXECUTIVE VICE PRESIDENT
TICHNELL, KEVIN, NICHOLAS IAPD Broker	EVP, CHIEF STRATEGY & ACQUISITIONS OFFICER
KANTRA, ALBERT, STEVEN IAPD Broker	EVP, HEAD OF ADVISORS & BUSINESS DEVELOPMENT
DUNN, MATTHEW, JAMES IAPD Broker	CHIEF COMPLIANCE OFFICER
MCCAULEY, ANNELISE, WATERFALL IAPD Broker	EVP, CHIEF CLIENT EXPERIENCE OFFICER
CHUNA, TREVOR, ROBERT IAPD Broker	CHIEF TECHNOLOGY OFFICER
GLICK, JOSEPH, A IAPD Broker	EVP, CHIEF OPERATING OFFICER
ROSENBLATT, ERIC, LYLE IAPD Broker	CONTROLLER

ADVDB.CO • SOURCE: SEC

Representatives

133 active representatives found, showing 20 random

Name	City	State	Exams	Designations
AMBER MACBETH	AKRON	OH	S65\|2023-05-24
MATTHEW PULLAR	AKRON	OH	S66\|2003-09-30
TREVOR CHUNA	AKRON	OH	S66\|2006-01-06	CERTIFIED FINANCIAL PLANNER
EDWIN BARTON	AKRON	OH	S65\|2018-10-08
ANTHONY ROME	AKRON	OH	S66\|2016-12-06	CERTIFIED FINANCIAL PLANNER
JAMES CLEMENS	AKRON	OH	S65\|2024-03-25
HEATHER WALTERS	AKRON	OH
CHRISTOPHER RULE	AKRON	OH		CERTIFIED FINANCIAL PLANNER
LARRY SHETLER	AKRON	OH	S65\|2018-09-05	CERTIFIED FINANCIAL PLANNER
DANIEL GROVE	AKRON	OH	S65\|2023-11-02
ZACHARY GERBER	AKRON	OH	S65\|2023-02-21	CERTIFIED FINANCIAL PLANNER
ERIKA MUTCH	AKRON	OH	S66\|2015-06-26	CERTIFIED FINANCIAL PLANNER
HENRY ON	AKRON	OH	S65\|2016-02-07
NICOLE SAVAGE	AKRON	OH	S63\|2011-11-12\|S65\|2016-05-24	CERTIFIED FINANCIAL PLANNER
ASHLEY BAYER	AKRON	OH	S65\|2022-10-28
JASON BUDRICK	AKRON	OH	S63\|2002-01-03\|S66\|2011-03-21	CERTIFIED FINANCIAL PLANNER
BRIAN GROSSMAN	AKRON	OH	S63\|2009-03-27\|S65\|2012-09-28
MICHAEL ORFE	AKRON	OH	S63\|2005-12-22\|S66\|2010-05-17	CHARTERED FINANCIAL ANALYST
MATTHEW TEETOR	AKRON	OH	S65\|2011-05-25
BRANDON SCHWAB	AKRON	OH	S63\|2006-02-10\|S66\|2014-08-29

ADVDB.CO • SOURCE: SEC

History

Date	AUM	AUM ∆	AUM % ∆	Empl	Empl ∆	Empl % ∆
2025-05-02	$23.0	$0.0	0%	296	0	0%
2025-04-21	$23.0	$0.0	0%	296	0	0%
2024-04-02	$17.9	$5.2	29%	250	46	18%
2023-04-04	$15.6	$7.5	48%	212	84	40%
2022-04-01	$10.1	$12.9	128%	167	129	77%
2021-04-05	$5.5	$17.5	315%	89	207	233%
2020-04-01	$4.6	$18.4	399%	89	207	233%
2019-04-01	$4.1	$18.9	456%	66	230	348%
2018-04-02	$3.2	$19.8	617%	61	235	385%
2017-04-01	$1.9	$21.2	1145%	48	248	517%
2016-04-01	$1.5	$21.5	1412%	41	255	622%
2015-04-01	$1.2	$21.9	1848%	40	256	640%
2014-04-01	$1.0	$22.0	2238%	33	263	797%
2013-04-01	$1.0	$22.0	2238%	33	263	797%

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Other

STATE REGISTRATIONS

OH, AK-04/17/2023, AL-07/11/2019, AR-04/17/2023, AZ-03/21/2013, CA-10/20/2005, CO-04/25/2016, CT-05/24/2019, DC-09/24/2020, DE-05/24/2019, FL-01/06/2003, GA-04/30/2010, HI-03/31/2021, IA-04/19/2021, ID-04/17/2023, IL-10/02/2009, IN-08/13/2009, KS-09/21/2022, KY-10/09/2019, LA-09/19/2018, MA-03/21/2013, MD-03/21/2013, ME-06/23/2022, MI-08/13/2009, MN-04/27/2017, MO-10/09/2019, MS-04/19/2021, MT-08/16/2021, NC-08/13/2009, ND-04/17/2023, NE-06/02/2021, NH-01/28/2022, NJ-09/17/2009, NM-09/19/2018, NV-04/27/2017, NY-11/12/2008, OH-04/26/2000, OK-05/24/2019, OR-07/04/2018, PA-12/12/2003, PR-03/21/2024, RI-09/21/2022, SC-11/12/2008, SD-04/17/2023, TN-04/30/2014, TX-12/15/2004, UT-09/19/2018, VA-04/29/2011, VI-05/09/2024, VT-04/20/2020, WA-03/21/2013, WI-10/17/2016, WV-09/21/2022, WY-04/17/2023

ADVISER ACTIVITIES

FINANCIAL PLANNING
PORTFOLIO MANAGEMENT
PORTFOLIO MANAGEMENT (POOLS)
PORTFOLIO MANAGEMENT (SMB)
PENSION CONSULTING
MANAGER SELECTION
NEWSLETTERS
EDUCATIONAL WORKSHOPS

OTHER ACTIVITIES

ADVDB.CO • SOURCE: SEC FORM ADV