THE HOERNER PLANNING GROUP, LLC

Latest filing: Mar 27, 2025 (150 days ago)

AUM

$1,516,420,782
14% change vs. 1 year ago
27% change vs. 3 years ago
73% change vs. 5 years ago
188% change vs. 10 years ago

Employee Count

8
14% change vs. 1 year ago
14% change vs. 3 years ago
14% change vs. 5 years ago
167% change vs. 10 years ago

Main Office

MIDDLEBURG, VA
210 EAST FEDERAL STREET, MIDDLEBURG, VA, UNITED STATES, 20117

Client AUM

Discretion AUM
Discretionary $0.8
Non-Discretionary $0.7
Total $1.5
Client AUM
Retail $1.3
Pooled $0.0
Institutional $0.2
Total $1.5
Retail Accounts AUM
Individual 187 $0.0
Average Individual AUM $174,018
HNW 165 $1.3
Average HNW AUM $7,581,751
Retail Total 352 $1.3
Average Retail AUM $3,646,393

ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV

SMA Custodians

Custodian Location AUM
FIDELITY BROKERAGE SERVICES LLC SMITHFIELD-RI-USA $0.8

ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV

Separately Managed Assets

Breakdown AUM
Total SMA AUM $1.5
Retail SMA AUM $1.3
Institutional SMA AUM $0.2
Asset Class % AUM
Equity Exch 26% $0.4
Equity Non-Exch 0% $0.0
Govt Agency 0% $0.0
Municipal 0% $0.0
Sovereign 0% $0.0
IG Credit 1% $0.0
HY Credit 0% $0.0
Derivatives 0% $0.0
Investment Companies 23% $0.3
Other Pools 39% $0.6
Cash 11% $0.2
Other 0% $0.0
Total 100% $1.5

ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV

Control Persons

2 active

Name Title
HOERNER, HENRY, RHODES MANAGING MEMBER
MOREIRO, ROBERTO, NMN CHIEF COMPLIANCE OFFICER

ADVDB.CO • SOURCE: SEC

Representatives

3 active representatives found

Name City State Exams Designations
HENRY HOERNER MIDDLEBURG VA S63|1992-06-04|S65|1992-07-15
CHRISTOPHER HOERNER MIDDLEBURG VA S65|2016-12-06
SARAH ALBRITTON MIDDLEBURG VA CERTIFIED FINANCIAL PLANNER

ADVDB.CO • SOURCE: SEC

History

Date AUM AUM ∆ AUM % ∆ Empl Empl ∆ Empl % ∆
2025-08-01 $1.5 $0.0 0% 8 0 0%
2025-04-21 $1.5 $0.0 0% 8 0 0%
2024-04-02 $1.3 $0.2 14% 7 1 14%
2023-04-04 $1.1 $0.4 37% 8 0 0%
2022-04-01 $1.2 $0.3 27% 7 1 14%
2021-04-05 $1.0 $0.5 54% 7 1 14%
2020-04-01 $0.9 $0.6 73% 7 1 14%
2019-04-01 $0.7 $0.9 133% 6 2 33%
2018-04-02 $0.6 $0.9 152% 4 4 100%
2017-04-01 $0.5 $1.0 186% 4 4 100%
2016-04-01 $0.5 $1.0 213% 3 5 167%
2015-04-01 $0.5 $1.0 188% 3 5 167%
2014-04-01 $0.5 $1.0 194% 3 5 167%
2013-04-01 $0.4 $1.1 241% 4 4 100%

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Other

STATE REGISTRATIONS
VA, CA-03/28/2014, CO-03/26/2024, CT-03/26/2024, DC-03/30/2020, DE-03/30/2020, FL-01/03/2013, MA-03/30/2022, MD-05/17/2006, MT-03/26/2024, NC-03/26/2024, NE-11/15/2024, NH-03/27/2023, NY-03/28/2008, SC-03/27/2023, TX-03/29/2018, VA-05/17/2006, VT-03/27/2023
ADVISER ACTIVITIES
FINANCIAL PLANNING
PORTFOLIO MANAGEMENT
PORTFOLIO MANAGEMENT (SMB)
MANAGER SELECTION
OTHER ACTIVITIES

ADVDB.CO • SOURCE: SEC FORM ADV