THE KEYSTONE FINANCIAL ALLIANCE, LLC

Latest filing: Mar 05, 2025 (160 days ago)

AUM

$153,700,000
13% change vs. 1 year ago
2% change vs. 3 years ago
27% change vs. 5 years ago
0% change vs. 10 years ago

Employee Count

4
0% change vs. 1 year ago
0% change vs. 3 years ago
33% change vs. 5 years ago
0% change vs. 10 years ago

Main Office

ATLANTA, GA
3350 RIVERWOOD PARKWAY, ATLANTA, GA, UNITED STATES, 30339

Client AUM

Discretion AUM
Discretionary $0.2
Non-Discretionary $0.0
Total $0.2
Client AUM
Retail $0.2
Pooled $0.0
Institutional $0.0
Total $0.2
Retail Accounts AUM
Individual 78 $0.0
Average Individual AUM $391,026
HNW 52 $0.1
Average HNW AUM $2,346,154
Retail Total 130 $0.2
Average Retail AUM $1,173,077

ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV

SMA Custodians

Custodian Location AUM
CHARLES SCHWAB & CO., INC. SAN FRANCISCO-CA-USA $0.1
RAYMOND JAMES FINANCIAL SERVICES, INC. ST. PETERSBURG-FL-USA $0.0

ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV

Separately Managed Assets

Breakdown AUM
Total SMA AUM $0.2
Retail SMA AUM $0.2
Institutional SMA AUM $0.0
Asset Class % AUM
Equity Exch 55% $0.1
Equity Non-Exch 0% $0.0
Govt Agency 1% $0.0
Municipal 1% $0.0
Sovereign 0% $0.0
IG Credit 2% $0.0
HY Credit 0% $0.0
Derivatives 0% $0.0
Investment Companies 30% $0.0
Other Pools 0% $0.0
Cash 11% $0.0
Other 0% $0.0
Total 100% $0.2

ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV

Control Persons

2 active

Name Title
HENDERSON, BRIAN, BENNETT MANAGING MEMBER / CHIEF COMPLIANCE OFFICER
HENDERSON, GAINES, MORRIS FOUNDER

ADVDB.CO • SOURCE: SEC

Representatives

2 active representatives found

Name City State Exams Designations
BRIAN HENDERSON ATLANTA GA S66|2000-10-02
GAINES HENDERSON ATLANTA GA S63|1980-11-25|S65|1993-11-01

ADVDB.CO • SOURCE: SEC

History

Date AUM AUM ∆ AUM % ∆ Empl Empl ∆ Empl % ∆
2025-08-01 $0.2 $0.0 0% 4 0 0%
2025-04-21 $0.2 $0.0 0% 4 0 0%
2024-04-02 $0.1 $0.0 13% 4 0 0%
2023-04-04 $0.1 $0.0 16% 4 0 0%
2022-04-01 $0.2 $0.0 2% 4 0 0%
2021-04-05 $0.1 $0.0 21% 4 0 0%
2020-04-01 $0.1 $0.0 27% 3 1 33%
2014-04-01 $0.1 $0.1 102% 2 2 100%

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Other

STATE REGISTRATIONS
GA, AL-04/17/2019, FL-04/17/2019, GA-04/17/2019, NC-06/08/2023, NY-04/17/2019
ADVISER ACTIVITIES
FINANCIAL PLANNING
PORTFOLIO MANAGEMENT
OTHER ACTIVITIES

ADVDB.CO • SOURCE: SEC FORM ADV